During the month we tested 4 different models of our subscription plan. We selected random subgroups of our audience and showed them experimental versions.

A vote was available, either you like the changes or not. Also, we looked at other metrics, such as daily activity, session duration, viewing depth, etc.

Based on the results of the experiments, we chose the current model, because we saw that it was popular with most users. We have increased the number of subscriptions, and the activity of free users has increased too.

We will always do service with an eye toward our audience that does not pay us, but free users should also understand that if there is no monetization, the service will simply close. We can see that most of the free and paying users have benefited from the current version. Of course, there are those who do not like the change, but we are always open to feedback in any social networks.